Coca-Cola recently launched their “Masterpiece” NFT collection, showcasing an integration of traditional and modern artwork on Base, Coinbase’s Ethereum Layer 2 network.

According to a statement by the president of Global Coca-Cola Trademark, Selman Careaga:

“Coca-Cola is one of the most collectible brands in the world, and it has shared its rich heritage with consumers through simple moments of joy for decades. We are excited to share our first NFTs with the metaverse, where there will be new friendships in new ways in new worlds, and to support our longstanding friend and partner, Special Olympics International. The intention for each NFT was to celebrate elements core to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways.”

NFTs are unique digital assets for trade, just like physical properties. However, they do not have any tangible form. Like crypto, NFTs are on the blockchain. Crypto investors and collectors buy NFTs as tokens via specific online marketplaces like OpenSea.

More Details About the CocaCola NFT

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Each CocaCola NFT is an individual celebration and expression of friendship. In the past 135 years, Coca-Cola has become one of the world’s most renowned and valuable brands thanks to its Spencerian lettering, glass contour bottle, and memorable advertising. These NFTs reinvent this illustrious past for the digital present. 

The project was completed in less than two months by a cross-functional team that included Coca-Cola brand, design, and licensing leads from the United States, Germany, and Japan and partners from Virtue and Tafi.

According to Oona Vlad, the global senior brand director of Coca-Cola Trademark, 

“The Coca-Cola brand has made an active, authentic role in pop culture throughout history.” 

He said tapping into the culture in real-time will entail the company moving with the speed and agility used for such a hyper-collaborative project as this.

This launch is a part of Coinbase’s “Onchain Summer” campaigning, which emphasizes several on-chain artistic, gaming, and musical endeavors made public on Base.

The NFT collection includes well-known works of art like “The Scream” and “Girl with a Pearl Earring” and more contemporary creations by artists like Aket and Vikram Kushwah, all mixed with the famous Coca-Cola bottle.

These NFTs are available in eight variations, with costs ranging from 0.0011 ETH to 0.014 ETH. Minting occurs on the mint.fun platform. However, some sold on OpenSea for less than the mint price. On Wednesday, the minting of over 50,000 Coca-Cola NFTs ended.

CocaCola NFT Partnerships

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Coca-Cola’s foray into NFTs is not new; in 2021, the business auctioned off special NFTs and raised more than $575,000 for charity. In 2022, they also introduced artifacts for Pride Month.

The “Onchain Summer” campaign, which will run through August 30, will highlight a range of initiatives from partners like Coca-Cola, Manifold, Optimism, OpenSea, and more. Base, which has more than 100,000 daily active users, has recently attracted much attention and joined Optimism and Arbitrum as essential participants in the Ethereum scaling arena.

Coca-Cola is already a big name but is new to the NFT ecosystem. As a result, based on speculations in the crypto community, its introduction into this ecosystem will have a dual effect on the NFT space and Coca-Cola itself. There will be a significant popularity boost to the NFT space and a resultant profit boost for Coca-Cola.