Decentraland is soon to host one of the most expected virtual fashion events, the Metaverse Fashion Week. This is one of the most glamorous and large size events in the industry and it will be organized in collaboration with UNXD, a market space for luxury virtual products.

The fashion event is programmed to span over four days, between March 24 – 27th, 2022. It promises to all the multiverse participants an expanded and unforgettable experience. You can expect everything from a real-life fashion show and so much more.

What to expect from Decentraland Metaverse Fashion Week

There will be catwalk presentations, showcases, and also after-parties, completed by pop-up parties. During the events, the viewers have the opportunity to interact with each other online, and at the same time to shop on the spot the clothing and accessories both from the actual collection and the digital ones for their virtual avatars.

Metaverse Fashion Week images

UNXD luxury virtual market is not at its first event of this type and size. They also hosted the infamous inaugural NFT Dolce & Gabbana presentation. For the Decentraland metaverse, fashion is one of the main focuses. They launched a Fashion Street District, and in November they even sold a virtual space of 6,090 square-foot for $2.4 million to a subsidiary of Token.com.

Metaverse Fashion Week  suite

The latter intends to use this virtual parcel as a space for various advertisements from fashion brands, virtual catwalk shows, e-commerce storefronts, in the presence of digital staff.

Blockchain technology seems like the perfect innovative space for the future of fashion. Various fashion week organizers all over the world are focusing more and more on the digital space for shows, collection launches, and all types of events in the industry. Among them, the Council of Fashion Designers of America, and the French Fashion Federation have expressed their intention to launch virtual events in the near future, to enhance their real-life actions.