Madrid and Barcelona Metaverse dreams will soon become reality. On August 11, 2022, Barcelona FC and Real Madrid football clubs jointly filed a U.S. Patent and Trademark Office application for Web3 and metaverse trademarks.

Madrid and Barcelona  Metaverse trademark

Football Rivals Come Together in a Madrid and Barcelona Metaverse Plan

Real Madrid and FC Barcelona, the reigning rivals of the Spanish league, are joining forces to accelerate Web3 adoption and metaverse development. Maybe this will help Barcelona recover the loss of a €1.3 billion debt (following Messi’s departure).

  • On August 5, 2022, trademark lawyer Mike Kondoudis tweeted that the application was filed with the USPTO for international classes 9 and 41, which cover both football clubs’ metaverse plans.
  • The El Clásico rival’s trademarks cover virtual reality gaming, non-downloadable virtual clothing, footwear, headwear, downloadable blockchain transaction management software, e-wallet software, and more. 
  • Crypto-transaction management software and e-wallet solution are also part of the clubs’ class 9 filing.
  • Furthermore, the filing also includes digital collectibles experiences and interactive entertainment as part of class 41.

Real Madrid vs Barcelona: Web3 Background

Crypto environments and the Metaverse are nothing new to the two teams behind the trademark applications. 

Let’s take a look at Real Madrid:

Real Madrid badge
  • In 2020, Real Madrid partnered with Sorare, a company that offers NFT collectibles, to allow it to sell collectibles of its players on Sorare’s NFT market. 
  • In partnership with LAVA, the football team announced in 2021 that it would issue Smart Tickets as NFTs for its audience.


Let’s take a look at FC Barcelona:

Barcelona  Metaverse badge in tiles
  • With the issuance of its own fan token, FC Barcelona has sold out its first Barça Fan Tokens (BAR) of 600,000 recordings a sale of $777 in less than 2 minutes.
  • The Barcelona Football Club announced in March that NFTs and the metaverse were part of its expansion strategy, and it launched a new division called Barca Studios to focus on web3.
  • In addition, the club recently sold about a quarter of this new division to Socios.com, a fan engagement token company, for $100 million as part of a reshaping of the club’s Web3 and the Metaverse strategies.

Other Football Arrivals to Web3

Meanwhile, these two football titans aren’t the first to enter the budding market. 

  • A British football club, Crystal Palace, filed a trademark for its crest in early July, covering NFTs, cryptocurrencies, crypto exchanges, virtual clothing, and sportswear.
  • Additionally, Paris Saint-Germain applied for NFT-backed multimedia, virtual clothing, sportswear, and electronics, as well as crypto wallets and crypto transactions management in late March.
  • In April, David Beckham filed for three trademarks pertaining to NFTs, digital tokens, virtual clothes, footwear, as well as virtual events.
  • English Premier League (EPL) as a whole filed two trademark applications with the USPTO – for its name and lion head logo, as well as the loving cup trophy.
  • Manchester City and Sony plan to build Etihad Stadium in the Metaverse

Additionally, Cristiano Ronaldo signed an exclusive agreement with Binance to create several NFT products.

The emergence of Web3 will lead to a new niche of blockchain customers, resulting in the massive adoption of blockchain technology.