How Can the Metaverse Change the Travel Industry?

One of the industries that were hit hardest by the COVID-19 pandemic was the travel and tourism industry. However, a global virus outbreak is not the only thing that the travel industry is vulnerable to: as awareness about climate change and carbon emissions increases, there is a possibility that people will prefer local tours over international trips. 

These vulnerabilities show how the metaverse, and the concept of metaverse tourism, can help change the tourism industry. The possibility of virtual interactive worlds can change the way in which people experience, interact, and engage with other locations. In some instances, the metaverse may be able to successfully replace physical travel and lower the industry’s vulnerability. 

What Opportunities will Tourism in the Metaverse Provide?

While it is important to know how the metaverse can change the tourism and travel industry, decision-makers must also be aware of the material benefits that the possibility of virtual worlds has to offer. In this section, we will discuss some of the ways in which this travel technology can assist businesses. 

  1. Tourism-Related Purchases:

A major benefit associated with metaverse tourism has to do with providing inspiration to tourists. For instance, interactive VR experiences can successfully recreate real-world locations and experiences, providing tourists with a concrete idea as to what they can expect out of a particular virtual destination. 

This concept can also be extended to transportation and hotels, where VR can help tourists learn the estimated time for a particular journey, or the lodging options that might be at their disposal. All in all, this means that the metaverse might be able to encourage and inspire potential travelers to take the plunge and complete a particular purchase or booking. 

  1. Improving the Overall Booking Experience:

Alongside providing inspiration and encouragement, the metaverse is also capable of significantly enhancing the booking process for customers. The metaverse can achieve this by supplying information that might not be available through other means. The availability of such information will reduce the amount of uncertainty, which, in turn, will increase the probability of a customer completing a booking (rather than changing their mind and backing off). 

For example, hotels can utilize digital avatars or VR tours to let customers ‘walk’ around the digitally recreated hotel premises. This will enable customers to accurately estimate the size of the rooms, and learn more about the facilities that are available at the hotel. Similarly, travel agents can leverage the power of VR to allow customers to obtain a lifelike virtual experience of a location that they are considering visiting. 

  1. Increasing the Number of Bookings:

Ultimately, the actual value of metaverse with regards to the booking process is in its ability to increase the overall number of bookings. This increase is brought about by a combination of the two factors discussed above. 

Initially, travelers gain encouragement and inspiration from augmented and virtual reality travel tech. Once they are ready to make bookings, metaverse then helps to improve the overall booking process by making it smoother, and more informative and useful. 

Actual Examples of the Tourism Industry Benefiting from the Metaverse:

To further help you understand how metaverse can help tourism, below are a few real-life examples of the industry leveraging this travel-related technology:

  1. Virtual Immersive Traveling:

VR technology and metaverse tourism go hand-in-hand. However, VR tourism is allowing businesses to take this game to a whole other level. Through VR tourism, companies can either completely replace the need for physical travel, or provide more experiences that enhance the overall experience of physical traveling. 

VR tours allow people to realistically experience new locations throughout the world, without ever having to step out of their house. However, these virtual reality tours are now being used to conduct virtual concerts, entertainment events, and even business meetings. 

  1. Augmented Reality (AR) in Tourism:

Businesses in the tourism management industry might want to explore the ways in which augmented reality can be used to provide tourism solutions and metaverse tours. For example, a smart-phone equipped with an augmented reality app can be used to offer information regarding real, physical surroundings.

The result of this could be AR-driven tourist destinations, interactive elements for hotels, and the utilization of beacon technology to deliver important push notifications at just the right time.  

  1. Facilitating Online Expos and Trade Shows:

Events like expos and trade shows were significantly affected by the COVID-19 outbreak, and, consequently, were added to the online or virtual sphere.  Such events are very much susceptible to the same threats that daunt the tourism and travel industry, such as increased carbon emissions or climate change. 

Through metaverse tourism and travel solutions, these experiences can now be conducted at a completely different level. For instance, not only does metaverse allow these events to be shifted to the online circle, but it can also make use of avatars or VR to replicate in-person, physical interactions. 

  1. Virtual Parks and Other Similar Attractions:

Last but not the least, another significant way in which the metaverse is disrupting the travel industry, is through the inception of virtual parks, zoos, museums, and other tourist attractions. These attractions can offer a realistic experience for visitors, who can get a real-like feel for these places without having to actually visit them. 

At the same time, this can also be advantageous for businesses. For instance, virtual parks will not be subject to the same regulations and restrictions that regular parks are – not to mention that virtual parks do not even have to obey the laws of gravity. Similarly, a virtual zoo means that companies will not have to obtain animals and care for them.  In addition, a virtual zoo can contain pretty much any animal, whether current, extinct, or entirely fictional. 

Wrapping Up:

To sum up, the metaverse, if used in the right way, has the potential to change, revolutionize, and complement the current travel and tourism industry. To know more about the metaverse and what it entails, please feel free to check out some of the other blogs on our website.